The Center for REALTOR® Development, in partnership with NAR, is offering the Accredited Buyer's Representative (ABR®) Designation Course (a $295 value), at no cost for all of 2024.
For more information and course dates, please visit become.abr.realtor.
Accredited Buyer's Representative (ABR®) designees advocate for homebuyers and are recognized as distinguished agents in the industry. When you earn the designation, you receive benefits that will help advance your brand, business, and network.
Join our international network to exchange expert advice, best practices, referrals and more.
See the resources we provide that enable both agents and brokers to thrive.
Experience continuous opportunities to expand your current industry knowledge.
. my ABR® designation instills confidence that I’ve spent time learning how to represent buyers in their most significant financial decision to date.
Angela Green, ABR®, MRP Metrowest and Central, MAMonthly newsletter delivers buyer-centric tips and resources.
Where ABR® designees share referrals and best practices.
A weekly scan of online stories and resources delivered by email.
A 10-step reference guide, helpful for first time buyers and repeat buyers alike.
Professionally designed and customizable brochures, flyers, postcards, and more aimed at different types of buyers.
ABR Designee working with AI technology" width="650" height="400" />
The introduction of generative artificial intelligence (AI) tools like ChatGPT has significantly changed how real estate professionals operate. While some were initially wary, many embraced these
tools for tasks such as writing blog posts, listing descriptions, emails, call scripts and social media captions. However, it quickly became clear that AI outputs often lacked personalization, accuracy and the unique voice of the agents, raising the question: How can agents leverage AI tools to enhance their workflows without compromising authenticity?
Male and female Gen Z Buyers moving in to their new home." width="650" height="400" />
Baby boomers and millennials have dominated the homebuying conversation in recent years, but Gen Z has “entered the chat.”
